Markting Term Paper Example | Topics and Well Written Essays - 500 words

Markting - Term Paper Example ces to be offered in the sleep boxes to the customers include pull-down seats where customers can relax for study, sleeping shades that block out light, air conditioners, alarm clocks, and water dispensers. The company will also provide free Wi-Fi internet access, luggage storage area, and electrical sockets for phone or laptop charging. The main competitive edge of our company is the strategic location next to airport. Some travelers may be unfamiliar with the city, the sleep boxes will provide them the opportunity to relax and rest. Our company has a competitive edge since many visitors will avoid the hassle of looking for a hotel or moving around with their baggage. The location of our company has ensured customer convenience and reduced the costs of delivering the services to our target customers. The company is located in rented airport facilities that are secure and friendly thus enabling the customers to attain unique relaxation experience. Our company has positioned itself as the low cost provider of per pay hour sleeping services provider in major airports. The aggressive pricing strategy will involve billing the customer per the number of hours they wish to use the sleep box. The hourly rates will be twice cheaper than the rates charged by hostels and hotels in the adjacent cities. Our company will promote its services through bill boards at the airport entrance and exit points. The company will also utilize the word of mouth to expand its market share and gain brand recognition. There are few companies offering such sleep boxes services thus the company will increase its target market share without any stiff competition in the industry. Our company will streamline the service delivery process by ensuring customer convenience and fostering customer loyalty. All the required services will be delivered promptly and bed sheets will be changed immediately. Our company will be able to provide the physical evidence to the customers. Our company will also

Source Annotation Essay Example | Topics and Well Written Essays - 250 words - 1

Source Annotation - Essay Example On average, Americans spend 20 to 30 or even 100 times as much on medical services and devices as what they would cost in a shopping mall (Zuckerman 1). The article tries to get a reason for the high costs. It cites the partnership of most hospitals and private insurance companies as one reason for the fee hike. The insurance companies have a power in negotiating with hospitals over a patient covered by them. They pinpoint the hospital in their grid of providers. Insured patients can get discounts that are thirty to fifty percent beyond low Medical care charges. Zuckerman (2) further adds that doctors tend to over-test to avoid malpractice and misdiagnosis to avoid malpractice and misdiagnosis. The high-tech devices used in the hospitals drive the costs to bizarre levels too. The author of the article has used information from the analysis of works of medical practitioners. For example, he has cited one Steven Brill, who initially exposed the impact of insurance companies on hospitals. The study also has much of its information from the federal government sources such as where it points out that readmissions alone cost over $25 billion a year and that medical care budget may well hit $600 billion this